Born from a Passion for Fresh Food
Costa Vida was founded on a simple yet powerful belief: that real food — made with fresh ingredients, bold spices, and genuine care — should be accessible to everyone. Our costa vida journey began with a small kitchen, a big dream, and an unwavering commitment to quality.
From the very first day we opened our doors in Apple Valley, Minnesota, we made a promise to our community: every dish we serve would be crafted with the same love and attention you'd find in a home kitchen. No shortcuts, no compromises.
"We don't just make food — we create experiences that bring people together around the table."
Today, Costa Vida has grown into a beloved destination for food lovers across the United States, known for our costavida signature recipes, vibrant atmosphere, and the warmth of our team. Whether you're stopping in for a quick lunch or celebrating a special moment, we're here to make it memorable.
Our Mission & Purpose
Every decision we make comes back to these core commitments — to our guests, our team, and our community.
Fresh Ingredients
We source the freshest produce and highest-quality ingredients every single day. Your plate is only as good as what goes into it.
Made with Love
Every recipe is crafted with passion and precision. Our kitchen team puts genuine care into every dish, every order, every time.
Community First
We're more than a restaurant — we're a gathering place. We invest in our local community and celebrate the people we serve.
Sustainable Practice
We're committed to reducing our environmental footprint through responsible sourcing, minimal waste, and eco-friendly packaging.
The Principles That Guide Us
Our values aren't just words on a wall — they're the foundation of everything we do at Costa Vida.
Radical Freshness
We never compromise on the quality of our ingredients. Fresh means fresh — delivered daily, prepared in-house, served with pride.
Genuine Hospitality
Every guest deserves to feel welcome, valued, and cared for. We train our team to lead with warmth and intention.
Bold Innovation
We respect tradition but aren't afraid to try new ideas. Our menu evolves with bold seasonal specials and inspired new creations.
Transparent Integrity
We believe you deserve to know exactly what's in your food. No hidden ingredients, no artificial shortcuts, no surprises.
The Costa Vida Story Over the Years
From a single location to a beloved brand — here's how we got here.
Doors Open in Apple Valley
Costa Vida serves its first guests in Apple Valley, MN. A small team with a big dream — and an even bigger menu of fresh, bold-flavored dishes.
Named Best New Restaurant
Just two years in, Costa Vida earns recognition from local food critics for our dedication to quality, hospitality, and authentic flavors.
Signature Recipes Introduced
We launch our now-iconic costavida signature bowl series and seasonal specials — dishes that guests still travel across the city to enjoy.
Digital & Delivery Launch
Costa Vida expands online with delivery and catering services, making our fresh food accessible to the entire greater Minnesota region.
Going Green Commitment
We launch our eco-initiative — switching to 100% compostable packaging and partnering with local farms to reduce our environmental footprint.
Franchise Program Launches
Costa Vida opens its doors to franchise partners across the United States, sharing our recipes, systems, and passion with new communities nationwide.
Meet the Team Behind Costa Vida
Our talented and passionate team is the heart of everything we do. Every smile, every dish, every experience — it's because of these incredible people.
Marcus Rivera
Founder & CEO
With 20+ years in hospitality, Marcus founded Costa Vida to bring bold, fresh flavors to every table. His vision and energy define the brand.
Sofia Martinez
Head Chef
Sofia trained in culinary arts across three continents. Her inventive recipes and relentless pursuit of fresh flavors are the soul of our menu.
David Chen
Operations Manager
David keeps the engine running smoothly behind the scenes. His operational expertise ensures every guest experience is seamless and exceptional.
Aisha Thompson
Guest Experience Director
Aisha's dedication to hospitality shines in every interaction. She leads our guest experience programs and ensures every visit leaves a lasting smile.
Want to be part of the Costa Vida family?
Get in Touch